To define your target group, it’s essential to determine the profiles of your (most loyal or most profitable) clients and prospects. A real-world profile, based on actual data, will tell you more than any regular persona type.
Such profile includes demographics, like city of residence, age, gender, income and common interests. But we offer more. We can match your client data to add missing characteristics. Does your target group own or rent their home, is it a house or an apartment and what is it worth? We also have information on their mobility (what kind of car to they drive, how old is it, when did they buy it?), innovation degree and in-depth demographics.
EDM Digital Solutions is able to not only match and enrich your CRM-data, we can unlock the vast potential in (unknown) website visitors as well. Obviously, all with the highest respect for your clients’ and visitors’ privacy and subject to the relevant legislation.